The old school saying “ First Impression Matters” is rather true at this technological age. Being a business owner, you cannot underestimate the power of a good website. There are plethora of reasons to revamp your website. Your charming web presence is the ultimate tool for connecting with customers, allowing them to take a look at your insight and even increasing business opportunities.
Revamping or redesigning your website might be somewhat overwhelming but it’s a small price to pay if you have to build credibility with your customers and ultimately get better profits. It’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that it has on sales and revenue. Redesigning is necessary to keep yourself in the growing competition and who want to get left behind in this technological advancement race? I suppose no one.
Unlike a simple website update that only requires a few changes, a complete redesign is about changing any or all of the following:
- The way information is presented on your website,
- the overall look of multiple pages on your website,
- the software that runs your website,
- and how visitors use your website.
Here are some of the major reasons to revamp your website now:-
1. Slow website loading speed
You obviously want potential customers out of the visitors on your website and let me tell you, out of these 100% viewers, 49% of them are rather impatient and if your website takes more than some seconds to load, you are at a very high risk of losing theses potential buyers. Test your site speed manually by opening and browsing it on mobile devices and desktop computers and if it takes time longer than necessary, it’s time to redesign. Redesigning a website to make its loading speed faster is actually a criteria you cannot afford to miss on.
2. Your website media shares does not look good
Whatever the latest believe might be, looks does matter in terms of your website. If you are sharing your link on social media like Twitter, facebook or instagram and there are no presentable thumbnails, title, or description, you need to update the website immediately. All of us know that social media is the ultimate platform for potential customers and you cannot afford to lose them with a blah website that actually has no description of whatsoever you have in store for the customers. An effective presence can get more customers and is thus one of the major reasons to revamp your website.
3. No proper display of website content
Content of the website is where the customers are supposed to get the insight on what the product or website is all about. The design or the content no longer available or no longer showing in the platforms like mobiles, tablets or desktops usually means your design is rather outdated. You main logo might have some glitches or some interactive features are not properly displayed, you actually need to upgrade the design or have a professional look at it for proper functioning.
4. Not Mobile friendly
Look at it in this way: Long gone are those days where the desktop was used even for a small purpose. It’s a mobile friendly era and mobiles have indeed taken over the desktop as the main way of web browsing. It’s no longer an additional perk to have a mobile friendly website but is now an ultimate necessity if you want your business to progress. Mobile use is only progressing day by day and if the records speaks for themselves, you cannot afford to get behind in the race. You need to immediately redesign your website if it is not mobile friendly to keep yourself in the growing competition.
5. Website no longer reflect your brand
A website is supposed to represent a strong image of what the business is all about and what you are willing to negotiate with the potential customers. Does your website bring in sales and leads? Is it contributing towards your business goals? Theses are some important questions to ask to yourself and if the answer is no, you need to reconsider the design of the website immediately. Actually defining what your product or website has in store for the customers effectively is one of the major reasons to revamp your website. Have a more focused design that specifically displays your only objective and get you near to your only goal:- success.
6. Search engine Optimization is not something you considered
Your website must be search engine optimized if you want it to rank above all in the search engine’s results. Redesign the content with important keywords and Optimize your images with the correct alt tags. Use the appropriate web page titles to include your target keywords.
7. No content marketing strategy
If your website does not have any content marketing strategy, it’s time to reconsider redesigning it. Implementation of content marketing in addition to the marketing strategy can help you gain potential customers by building utmost credibility and trust. If your current website is not build with a content strategy in mind, redesigning would eventually make it easier for the user to find your content. A new website will help you to set a better foundation to get you on the right path to successful content marketing.
8. Customers can’t find what they are looking for
Having a website that focuses on customer satisfaction is one of the prominent reasons to revamp your website. If you are getting tremendous emails and calls about your products even if you have displayed all the necessary content on your website, then people it’s a sign that your website needs an upgrade. No one likes an outdated website which does not properly tell the customers what’s in store for them. People should be able to use your website without any help from you or anyone else and if this is not the case, you need an actual upgrade or be ready to fall out of the competition.
9. Improving security
Everyone is aware of the security threads the latest technology have come bearing with. There is no denying the fact that if your website is not secure, you are at a greater risk of losing important information and in horrible terms, everything you have wished for. Security does not only associates with you. You need to upgrade your website with better security for yourself and even for the customers to protect them from any malware and also to secure them as future buyers too.
10. Competitors have already redesigned
There is no denying the fact that every business have a competition and everyone has a strategy to stay on the top. If your website is not updated according to latest technology, your graphics looks bad, your content is not upto date then there’s a chance that you might be left behind in the competition and no one with a nice business strategy can afford to lose their chance. So redesigning your website according to latest demands and customer preferences is a must at this time.
There might be many reasons to revamp your website but ultimately all these focus towards on one and only goal- making your website undeniably presentable in order to bring better revenues.
Do check out our blog post on Top 10 tips for hiring a good developer.