E commerce is a transaction of buying or selling online. Any kind of business or commercial transaction that involves transfer of information across the internet comes under the term. There are plethora of things to consider before launching an E-Commerce website.
Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail.
The e-commerce economy in the present time is expected to have a rapid growth. Starting an e commerce business is not an easy task and requires numerous decisions and steps to come together at the right time with deliberate efforts.
The expectation of sustainability and opportunity for success is rather overwhelming. The researching, building and launching of an e commerce website for undertaking a profitable business one must consider the following tips.
Things to consider before launching an E-Commerce website are as follows:
1) Take Your Sweet Time For The Launch
Rushing the launch of your website is never a good idea. You only get one chance at this and you cannot screw this up for good. You need to plan a smooth launch of the website once you are at the end of the project. SEO, content marketing, social media, paid advertising, etc must all be focused upon. The various steps to be considered before the launch:
- Testing the product number of times again and again to ensure the performance of the website and its adaptability before the due date is always a best idea. Figuring out the what’s, what not and whys beforehand is always a better idea.
- Choosing the right date for the launch is utmost important as is considering whether the team is ready to launch or not and the tracking analytics are in place for gathering the feedback.
2) User Should Be The Ultimate Focus
Focus is one of the most prominent things to consider before launching an E-Commerce website. The user without any doubt is sole decider of the success of your website. User’s inability to see the product or the website before hand can only be compensated by offering exciting prices, shipping getaways and an easy checkout procedure.
Investigating the user needs to enhance the website’s usability and interactive design should be the top most priority. Carrying out user-centered development aims by assisting them achieve a high level of satisfaction through making the system as easy to use as possible should be the ultimate goal.
3) Install Google Analytics + Setup Dashboards
Make sure that you are tracking everything related to your website. Google analytics help you to do so. You just have to install the set up for Word Press and for focusing on all the actions, dashboards like general analytics dashboard, SEO dashboard will be the life savers.
4) Social Media Marketing
Any kind of marketing but most importantly social media marketing is one of the major things to consider before launching an E-Commerce website. Social media is the platform that will u give your website the much needed publicity. After buying a domain and publishing a little “ about website” content on the social media is bound to get major hype and the very much required attention to your website. Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all. A healthy social media strategy will increase the website recognition and improve the brand loyalty with more opportunities to convert the viewers into customers.
5) Setup Google Search Console + Submit Sitemap
Search console is a tool that helps you monitor and maintain your site presence in search results. In other words, it’s a cheat sheet for knowing what Google wants from your specific site and making changes to increase rankings and uncover things that need work on your site.
If you have Google Analytics installed, it literally takes SECONDS to install Search Console. Once installed, update it with a sitemap which will serve a way to directly communicate with the search engine.
6) Test Website Speed
Removing the bugs from your website by testing it precisely number of times is sure to increase its performance and ultimately provide customer satisfaction. Less the loading time of the website, lesser is the customer dissatisfaction which in itself speaks volumes.
Google pagespeed insights can help you identify the means of making your site faster and user friendly. Pingdom website speed test allows you to test your website loading time from servers around the world. The speed of teh website should be fast enough to keep the customers engaged for a time being thus making it one of the noteworthy things to consider before launching an E-Commerce website.
7) View Your Site On Desktop, Mobile
Build your website by keeping in mind that how it should look on a mobile or a desktop. Beautifully customized websites are bound to grab the user attention and turn them into customers. Enhancing the design according to the website content appropriately is rather very helpful. To check out your rating and have your developer make minor tweaks to make sure your site is up to par.
8) SEO Tactics
Search engine Optimization is an internet marketing strategy. It is the process of affecting the visibility of the website in web search engine’s results. With rapidly increasing e commerce websites it is important to stay on the top of SEO in order to stand out and attract most viewers which might turn into potential customers. Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.
9) Check Page Images Include Relevant Alt Tags
Most people are firm believers of an old school “ what you see is what you get” relevance of an image displayed on a website. The images on the website must be attention grabbing and should include alt tags so that they are not overlooked in the search engine results. For any image on your site, the alt tag should describe what’s on it. Screen readers for the blind and visually impaired will read out this text and thus make your image accessible. When Google bots crawl your web page, they don’t see images. All they see is HTML text. By optimizing image content with Alt Tags you’re helping Google rank and prioritize your content. Thus, infographic optimization is one of the major things to consider before launching an E-Commerce website.
10) Never Stop Evolving
The customer’s demands, the trends and their taste keeps on changing and one must be up to date with the latest trends in order to make their e commerce website successful in the competitive World. Evolving of your products keeping in mind the latest customer’s demands is sure to keep you in the race for a very long time. Keep updating the website in a precise manner and launch it with a bang!
Do check out our blog post for SEO checklist for websites.